About Success In the City

Prominent Washington, D.C. executive women’s organization for smart, accomplished, and driven women comes to Austin!   Success In The City (SITC) was founded in 2004 by Cynthia de Lorenzi providing unique networking opportunities for business women. Austin is the perfect environment for SITC as we launch our inaugural Power Up Success luncheon.

The world needs path-breaking change and the world is going to change through women. How we change the world is by providing women the economic empowerment, resources, tools and knowledge that they need to be able to lead and grow their businesses while providing a hand up to other women.

Women need to be connected and have access to those resources in a way that they do their own thinking and processing in gathering information.  That's what will change the world.  We are not going to do it by standing up and screaming that the world is unfair we have to do it through action. That's what SITC is going to do, it's going to create those powerful connections and resources, tools that every woman needs to begin to influence the world around her. When we do that there will come a moment when the world will shift and it will move toward us. 

We value your ideas and want your feedback! Align with our mission and become part of a supportive community where we ask our attendees who are joining with us for their ideas how we make significant path-breaking change happen because it's not "I" alone it's "us" together!

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Cynthia de Lorenzi, Founder

Cynthia is a TEDx Women and international motivational speaker, expert interviewer and moderator, co-author and social media expert and consultant, producer, artist, and futurist who likes to refer to herself as a serial entrepreneur and social commentator on the status of women in our world and their impact on our culture and economy today. Cynthia’s   passion for empowering others and the principle of paying-it-forward is a driving force for Success In The City and Enable Women.

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Caroline Alexander, CEO

Caroline is a serial entrepreneur and USAF veteran with over 25 years of entrepreneurial experience in the health services arena in Washington, D.C. 

As the CEO of SITC, she is a passionate change agent focused on driving innovative business strategies and process improvements for women-owned businesses to access technology and capital so they can achieve their business goals.

I would not be where I am today without the phenomenal women of Success in the City. This is a great organization dedicated to serving women business owners/executives building relationships first and foremost.
— Wanda Alexis Alexander, CEO of Horizon Inc.

Kristie Whites, Advisor

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Elijah Whites, Advisor